The primary purpose of opting for this type of campaign is to reach the prospects or interested parties of your service through the mail, where each mail achieves more significant opportunities for visibility. This tool is an excellent advantage for those clinics that make use of email marketing because by adding this plus, the campaign will benefit more and achieve a more significant impact. Another great advantage to highlight the use of Gmail Ads is that the emails will not go through the spam folder, so they will not go unnoticed and offer free management of ads.
There are two ways to create the ads in this tool, either in a personalized way in an HTML format or an image or through the different options of ads offered by the platform. Although the first option may sound quite interesting, you always recommend that you create the ads from the possibilities provided by Gmail Ads. Mainly because all formats are already optimized, that is, they are adapted to the different devices and resolutions of the user’s screen.
For the prospects to generate interest, it is necessary to capture their attention. To achieve this, different elements can be used, such as images, promotional or offer texts and a call to action. In this way, people will be attracted to what the clinic is providing. For example, if your clinic is focused on plastic surgery in Tijuana, you can include images of before and after the surgery or news about the treatment.
Once you have thought about the general idea of the ad and what you want to add, the format should be as follows:
- Name of the clinic
- Description with CTA
Remember that, within the ad, it is essential to add photographs or videos that help keep the person’s attention. This will allow them if the ad is useful to contact you immediately.
It is another element that must be very present in the Gmail Ads campaigns; this is a format where you can find the emails and some other data from your patients. For your contacts to be useful, there are specific regulations that will need to be followed:
- They must follow Google’s policies
- There must be a good payment history
- There has to be a minimum investment according to Google
Before creating your ads, it’s important that you carefully analyze all the stipulations of the Google-recommended client list. This will help ensure that your ads are not canceled, stopped, or sanctioned. We recommend that you and your team analyze your client list and add it to Google Ads. Concerning the patients’ information, you can use the data they have offered you or carry out research that will help you obtain much more information.
Your patient list should have the following:
- Email address
- Full name
- Phone number
- Country of residence
Like any other Google Ads campaign, you can target your ads and your campaign to certain patients who are in the same category, i.e., with similar profiles. This will allow the ads to be much more focused on this audience’s interest, allowing them to be more likely to contact you.