Apple's Boot Camp software, which enables Windows software to run on Mac computers, should positively impact Mac market share as early as the third quarter of this year, according to a new Piper Jaffray research report.
The new Piper Jaffray survey found that, out of 42 near-term PC shoppers, 8.3% of the respondents said they would buy a Mac computer instead of a PC because of the Boot Camp software, which is still being tested.
"Judging from consumer interest, it is reasonable to believe that Boot Camp will play a significant role in Apple gaining market share over the next twelve months," wrote analyst Gene Munster in a report to investors Monday.
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Source: Forbes