Apple® today announced that CEO Steve Jobs will headline a team of Apple executives, including Philip Schiller, senior vice president of Worldwide Product Marketing; Bertrand Serlet, senior vice president of Software Engineering; and Scott Forstall, vice president of Platform Experience, to kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote preview of Mac OS® X “Leopard” on Monday, August 7, 2006, beginning at 10:00 a.m. at San Francisco’s Moscone West. Throughout WWDC, developers will receive detailed information and best practices on developing Universal applications that take advantage of the performance of Intel-based Macs, including special sessions on performance optimization using Apple software development tools.

The five-day event, which runs from August 7 to August 11, will deliver more than 175 technical sessions and labs with new content designed to serve a wide range of Mac® developers, including tracks that preview Leopard and dozens of hands-on labs providing opportunities to work developer-to-developer with Apple engineers.

Other activities at Apple’s WWDC 2006 include:

* presentation sessions led by engineers and experts delivering the technical information needed to take advantage of current technologies in Tiger, and get ready for what’s coming in Leopard;
* hands-on sessions that allow developers to bring their notebooks and get firsthand knowledge of Apple’s best practices for leveraging technologies like Spotlight™, Core Image, Xgrid™, Core Data, Quartz Composer and more;
* hands-on, technology specific labs where developers can work one-on-one with Apple engineers to solve problems and answer questions;
* extra focus on digital media, system administration, game development and scientific computing communities; and
* special events and activities including the opening night’s Apple Developer Connection Reception, Apple Design Awards, Stump the Experts and Late Night Labs.

Cost & Registration
The cost of the five-day conference is $1,595 (US) per attendee, with a $300 (US) Early Registration Discount that has been extended through July 7. Visit Apple’s WWDC website for registration and complete session details at http://developer.apple.com/wwdc.

Press Registration
Members of the media and industry analysts will be invited to attend the keynote and can register by contacting Simon Pope at simonp@apple.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.