The dentist in Tijuana should understand the importance of having a website, mainly because through this platform, people will be able to know the services offered by the specialist. Remember that when users click on the link, the first thing they will see is the homepage. It is in this section where people will decide whether they will go to that dentist or instead continue to investigate. Because the homepage is the presentation, the content within it will cause the first impressions of the person concerned. For these impressions to be beneficial, the site mustn’t have:
Problems in the menu
The fact that a website has menu failures will not only harm its positioning within internet search engines but will also damage the experience that the internet user has when accessing the site. Menus that are poorly designed cause the person to become desperate and better leave the website, so they no longer become a prospect for the dentist. To avoid abandoning the user, the dentist should analyze the flaws in the menu.
A lot of Options: The intention is that the user does not have difficulties when making a decision, so if there are many options, the user will find it more challenging to make a decision. That is why it is necessary to add only what is essential.
Guiding you in navigation: Many times, when people are inside a website, they can get lost because there is no guide. Therefore, to improve the user’s experience, the dentist can choose to guide the user, thus indicating to the user in which part of the page he is.
Too much or scant text
If there is too much text inside the homepage, the user will get tired of reading all the information on it so that he will leave the site. This affects not only the person’s experience but also the SEO strategies that are carried out. On the other hand, if there is little text, the homepage will look empty, and the user can pretend that there is no professionalism. Similarly, the fact that there is little information that can damage the web positioning.
Another of the most common errors that can occur within a homepage is the lack of buttons to contact the dental clinic. It is essential that within the menu, there is a contact page where you specify the location, number, and mail of the dentist. There must also be chatbots or buttons that allow you to contact someone so that you can schedule an appointment or ask about treatment.
Lack of social networks
Another category that should not be missing is the buttons on social networks. If the dentist doesn’t have social media, it’s time for him to do so. Nowadays That is why it is necessary that within the homepage, the social networks that the dentist has been added. This can also be very detrimental if the website has a blog, since, if the user wants to share the information within their social networks, they will not be able to since there are no buttons.
The homepage must have the necessary content for the user to prevail within the website, which is why a lot of effort must be put into the information, the design and all the elements that allow increasing the traffic of the site and help it to be positioned within Google.