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Hello all I am new here. I have a paper due on the weaknesses of Dell opening a retail location. Can anyone help me to understand why this is not going to work. I know nothing about Dell or any computer manuf. for the matter but I what to learn. Can some on help me?
To me it seems like the Dell Stores are saying "Hey look at me! I have plenty of computers here that you can have! Just one catch, you can't buy it from here, you will have to go online or to a third party source." So I think people will be discouraged by the Dell Stores and ignore that option since you can't actually go home with a computer from the store.