
Selling from an empty wagon has never been a successful business model. So you go in the store and ask a lot of questions and place an order.
Or ask a lot of questions and then go to Wal-Mart and buy a HP.
Of course if they try to load you up with memory, bigger screen, hard drive, and software: then that Apple down the mall won't sound so expensive, and you can take it home with you.
HP and Apple win.
Dell loses.