I'm sure it will cost a pretty penny, but it will be good publicity. Yes, I know. its not as if Apple needs more buzz. Its just that the buzz its getting now is consumer-focused and this study is good reading for management.

And unlike the MS-commissioned studies that Microsoft keeps talking about (lookie here, this company we paid mucho bucks to says we kick ass!!! Duh!!!), this one was conducted by Pfeiffer without Apple paying them to do it.